eyNewsHow to analyse competitors: a practical guide for small businesses
A focused method for comparing offers, pricing, positioning and customer acquisition without drowning in data.
eyNewsDeyNews · Intelligence for earlier decisions
The blog that turns signals into decisions.
Clear guides for understanding your market, monitoring competitors and acting on industry change.
Competitive intelligence · 10 min read
02Competitive intelligence · 11 min read
03Competitive intelligence: what it is and how small businesses can use it
A clear introduction to collecting, checking and applying competitor and market information.
Market research · 12 min read
04Reliable business information sources: where to research companies and markets
A practical map of official, corporate and specialist sources—and a method for checking each claim.
Market trends · 13 min read
05How to spot market trends before your competitors
A signal-based method for identifying change before it becomes an obvious market headline.
Industry intelligence · 12 min read
06How to stay up to date with industry news without losing hours
A practical way to read fewer stories while catching the changes that can affect your business.
Competitor monitoring · 11 min read
07How to create Google Alerts for your company, industry and competitors
A step-by-step guide to turning Google Alerts into useful business signals.
Market research · 14 min read
08How to do market research for free: a small-business guide
A low-cost method for understanding customers, demand, competitors and market risk.
Business opportunities · 13 min read
09How to find business opportunities: signals, sources and validation
A repeatable process for turning market signals into opportunities you can test.
Technology intelligence · 13 min read
Technology monitoring: what it is and how to build a simple system
A practical technology intelligence system for spotting useful change and avoiding expensive surprises.